Job Details
Job Purpose:
To provide a comprehensive multi disciplinary public relations and external campaigns service to Merseyside Police to ensure it delivers its strategy, reduces the fear of crime and increases public confidence in Merseyside Police.
Knowledge and Experience:
Significant experience of delivering PR and campaigns to achieve outcomes for a large organisation.
Postholder must possess multidisciplinary skills across the news and communication field including media liaison, PR and Campaigns activity, and knowledge of digital and social media and design.
Must have a well developed understanding and experience of direct contact with the traditional media, multi-channel campaign work, use of online and offline techniques, customer behavior.
Must have the ability undertake insight research, analyse, interpret and use data to develop public relations and external campaigns.
Must understand and know how to utilise digital and social media to enhance Merseyside Police’s online presence, engagement and opportunity to communicate key messages.
Must have strong creative ability with good basic design sense of printed and online communication, with a sound understanding of branding.
Knowledge of media law to ensure an efficient service is provided or be willing to attend training on media law Good written and oral communication, interpersonal and presentation skills in order to effectively represent the force to the media to ensure that the force strategy is clearly communicated thus reducing the fear of crime and increasing public confidence.
Ability to represent the force with other forces and agencies as required in different forums, and to present or liaise with internal and external groups.
Computer literate with a wide knowledge of different packages.
Ability to summarise complex information in clear, non-specialist language.
Must have ability to plan and prioritise work, use initiative and meet competing deadlines, while giving attention to detail to make sure content and activity is right first time.
Experience of working successfully with cross discipline teams, able to commission and delegate work, able to work collaboratively in a team environment to make sure all activity is integrated and avoids duplication. Well-developed analytical skills together with the ability to think laterally and contribute to problem solving.
Must have the ability to learn about emerging advancements in all aspects of marketing communications.
It is desirable that the post-holder should possess a full driving license to travel around the Force area to meet the demands of the role.
Umbrella Rate – £25.26
