OR101006 – Marketing and Communications Co ordinator

Job Details

 

Essential Skills

• Developed communication, literacy, and numeracy skills (verbal, written reports, and presentations)
• Well organised, able to work to deadlines and demonstrate budgetary management
• Ability to develop and sustain good working relationships with external organisations
• Be committed to high standards of customer care and service delivery
• Problem solving skills and the ability to think ahead
• Work on own initiative and under pressure
• ICT/keyboard skills using a range of Microsoft Office software and Photoshop
• Team player, able to work flexibly and positively with others
• A can-do attitude with the ability to find solutions to problems
• Ability to promote positively the OCSW vision, values, aims, and objectives

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Corporate Standards

• In accordance with Council policies and guidance on information management and security, it is your personal responsibility for data protection, client confidentiality, and information governance.
• Act at all times in accordance with appropriate legislation and regulations, codes of practice, the provisions of the Council’s constitution, and its policies and procedures.
• Work within the requirements of the Council’s Health and Safety policy, performance standards, safe systems of work, and procedures.
• Take personal responsibility for the roles all staff need to follow in relation to Safeguarding and Prevent, Equality and Diversity, Health and Safety, and Data Protection
• Work across teams, departments, and external partners to implement processes and procedures that enhance the learner experience across contracts
• Undertake training, research, and Continued Professional Development as required in the role
• Where required, at times be responsible for security, such as locking and unlocking buildings, holding keys, and activating and deactivating intruder alarms

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Key Accountabilities and Key Measures

Role Outcomes

• Delivery of effective communication strategies to engage internal and external stakeholders using a full range of channels including media relations, campaigns, publications, digital and social media to raise the profile, recruit candidates, and maximise the impact of key skills contracts
• Delivery of the marketing and communications strategy for On Course South West (OCSW) Adult and Community Learning Service, undertaking annual strategy and delivery plan revisions

Role Measures

• Year-on-year increased growth and achievement of new funding streams
• Milestones within OCSW delivery plan are delivered on time
• Key Performance Indicators for digital platforms are met and demonstrate increased engagement year on year
• Promotional coverage secured in local outlets through coordination with the central PCC comms team
• Key contract performance demonstrates recruitment and delivery against key demographic targets as identified by the annual plan
• Increase in the number of stakeholders actively engaged with key communication channels
• Positive feedback from the Education and Excellence Committee, Employer Advisory Committee
• Delivery of targets as identified within income generation strategy

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Key Activities – Lead on Engagement of Stakeholders

• Shape and deliver OCSW’s Digital strategy including social media and website content management for relevant platforms. Deliver a range of communication strategies to engage target demographic audiences in line with the strategy
• Work with internal staff to develop effective promotional plans to ensure digital platforms and resources are targeted at identified audiences
• Work with key stakeholders to source, commission, and generate engaging content for online, including video content integrated across all platforms to promote OCSW activity, including income generation purposes
• Management and development of social media channels and relevant websites
• Gather, analyse, report on, and respond to audience feedback, market research, and other audience-related data through the CRM system and web analytics; ensure this data is used to improve contract performance and customer service standards
• Monitor and report to management on performance of social media and marcomms strategies
• Develop guidelines and ensure best practice standards are applied across the service in relation to communications materials
• Manage relevant branding and acknowledgment of funders/partners appropriately
• Work with PCC Corporate Communications Team to support the digital marketing and communications of OCSW
• Support in the design and procurement of printed promotional materials
• Liaise with external partners for inclusion of OCSW in regular community events
• Coordinate OCSW learner and stakeholder events
• Monitor annual marketing budget and update management on spend
• Financial admin tasks including credit card payments, processing, and raising POs as required
• Carry out duties appropriate to the grade of the post

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Essential Qualifications / Knowledge

• Educated to degree level or equivalent
• Project management principles, methodologies, and processes
• Broader application of online and digital engagement in cultural organisations such as web design and social media
• Good understanding of audience research and evaluation
• Demonstrable knowledge of relevant legislation such as Freedom of Information and Data Protection
• Marketing and audience development
• Required communications standards (e.g., Plymouth City Council, ESFA, and other stakeholders)
• Web Accessibility Standards, Google Analytics, SEO, and analytics of social media platforms

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Desirable Qualifications / Knowledge

• Marketing and audience development in the education/skills sector
• Professional qualification in marketing
• Project management qualification
• Knowledge of the skills/adult education sector
• Knowledge of how to operate effectively within a Local Authority
• Knowledge of XHTML and XML
• Full UK Driving Licence

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Essential Experience

• Developing digital content and social media
• Working with the press and media
• Developing and implementing marketing, promotional, and distribution plans
• Writing and editing copy for marketing collateral
• Market research and analysis
• Working collaboratively and as part of a team

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Desirable Experience

• Working with the economic development/further/adult education sector
• Working within a design agency