OR106193 – Digital Executive

Job Context:

As a long-term endeavour, the South East Wales Corporate Joint Committee (trading as Cardiff Capital Region or CCR) is built on a functional economic geography that is constantly adapting to tackle the big industrial, public policy and societal challenges of the day.

With the emphasis on ongoing self-evaluation, impact delivery and long-term benefits realisation, the team in CCR is determined to make a real difference to the lives of the 1.5m people who live and work in this Region and to the businesses here that generate over half of Wales� GDP. Based in the new and highly stimulating sbarc | spark building, owned by Cardiff University, CCR�s efforts span the ten councils of South East Wales, the UK and increasingly, a global stage.

Job Purpose:

Reporting to and working closely with the Marketing & Communications Lead, the purpose of the Digital Executive is critical to our ability to:

• Engage with external stakeholders (including Government) via our digital channels and platforms to significantly raise the profile, visibility and reputation of the Cardiff Capital Region
• Help create favourable perceptions of our Region which will lead to leveraging of more opportunities for inward and/or co-investment for wealth and job creation
• Using digital platforms to inform our internal audiences (both CCR colleagues and wider political leadership) of the mission-critical interventions carried out by CCR
• Create and manage campaigns that align with our strategic objectives and that resonate with our target audiences

   

Duties and Responsibilities: 

• Schedule and manage content across our range of social media channels.
• Produce written copy for social media content.
• Build a community and communicate with internal and external stakeholders to grow our channel reach.
• Help manage CCR’s current website and take a lead in creating and maintaining CCR�s new planned website.
• Take the lead in developing our SEO and PPC approach, including local and global SEO activities.
• Take the lead in improving and maintaining our current intranet.
• Work with other teams to develop social media timelines which coincide with project updates, campaigns, and other brand messages.
• Track and report on CCR’s social media and web platforms, producing key analytics reports.
• Run digital campaigns and report on the success (ROI) through engaging analytics that deliver insights for senior management.
• Contribute towards Content Calendars and idea creation for future content campaigns.
• Design and produce basic collateral for business engagements events and brief creative agencies on our roster for more detailed work.
• Assist with the design and production of general collateral to support wider marketing activity.
• Upload news, articles, press releases, and other content onto the website using a WordPress system.
• Assist with the general day to day administrative tasks within the wider marketing and communications team.
• Contribute to the maintenance of a secure database of all login credentials.
• Any other marketing and communications related tasks as required.

Job Specific Requirements 

• Qualified to degree level, preferably in marketing, communications or a businessrelated degree.
• Competency using and understanding a range of social media platforms.
• Flexible and engaging writing style.
• Knowledge of key analytics metrics.
• Passion for social media.
• A strong communicator, with both excellent verbal and written English.
• A creative mind, able to add to ideas to form a campaign concept with the team.
• Ability to work proactively.
• Excellent knowledge of research requirements for social media strategy.
• Excellent ability to manage multiple projects and prioritize them.
• Strong organizational and time management skills.
• A keen eye for details.
• Proficiency in Microsoft Office Suite
  

  Area to be  Demonstrated	Essential Requirements    YOU MUST DEMONSTRATE THAT YOU MEET THESE REQUIREMENTS	Desirable  Requirements    YOU DO NOT HAVE TO MEET THESE REQUIREMENTS BUT IF YOU DO, PLEASE TELL US	How  Assessed  Application  Form or  Interview or  Both
  Education    & Training	Degree in relevant discipline includes marketing, communications, business studies	Membership of CIM or Chartered Institute of Public Relations or equivalent	Application Form & Certification where required
  Experience /  Knowledge	Good working knowledge of marketing principles allied to tactical execution of plans. Strong knowledge using and understanding a range of social media platforms. Knowledge of key analytics metrics.   Strong English and IT capabilities   Excellent knowledge of research requirements for social media strategy.   Experience using social media tools such as Canva, Hootsuite, etc.   Experience using MailChimp or similar platform.	Some experience in the Adobe Creative Suite.   Experience managing distribution lists.   Basic understanding of basic content creation skills and a foundational understanding of Adobe Photoshop/Illustrator for resizing and basic graphics	Application Form and Interview

   

  	Proficiency in Microsoft Office Suite   Excellent written and verbal communication skills.
  Skills and  Abilities	A strong communicator, both verbal and written.   A creative mind, able to add to ideas to form a campaign concept with the team.   Excellent ability to manage multiple projects and prioritize them.   Strong organizational and time management skills.   A keen eye for details.	The ability to understand the engagement metrics and KPI�s.   Great proofreading and editing skills.	Application Form and Interview
  Personal  Attributes	Courage. Working in a permissive environment is empowering, but requires confidence, resilience and the ability to self-direct; working and getting on with others to make things happen   Ability to think strategically, innovatively and to be proactive   Ability to work under pressure and to tight timetables to influence and achieve outcomes   Excellent organisational skills and attention to detail.   Self-motivated and able to work both independently and as part of a team